CVV Less Card Transactions with Juspay

Illustrations by Drishya Subramaniam


With UPI dominating the Indian payments landscape in recent years, seamless payments with a minimum number of clicks has become important for any other payment method/ payment provider to stay competitive.

Users still prefer cards so they can avail offers and rewards points that might not be available with other payment methods. Therefore, providing hassle-free quicker checkout for card payments is becoming a priority.

What is CVV less flow?

Visa and Mastercard have relaxed the CVV input (card verification value) for processing token transactions. In an effort to make the payment experience frictionless, Juspay is rolling out the CVV-less payments feature for token transactions.

Juspay’s CVV-less Online Transactions feature revolutionizes the way users make online card payments by eliminating the need to enter their CVV (Card Verification Value) for tokenized cards. This innovative feature enhances the payment experience, making it hassle-free and convenient for users while ensuring the utmost security.

The CVV-less transaction feature utilizes advanced tokenization and encryption technologies to securely store and manage users’ card details. When a user selects a saved card for payment, the system retrieves the tokenized information associated with the card, eliminating the need for the CVV input.

What are the benefits?

  1. Seamless User Experience: By eliminating the need to manually enter the CVV for saved cards, Juspay streamlines the payment process, resulting in a smoother and faster checkout experience.
  2. Increased Convenience: Users no longer have to search for their CVV or remember it while making online transactions, saving valuable time during the payment process.
  3. Better Success Rate: Lower conversion due to incorrect CVV entry will be reduced which could increase the success rate up to 3%.
  4. Enhanced Security: While providing a seamless experience, Juspay ensures the highest level of security for transactions. Advanced security measures are in place to safeguard user data and prevent unauthorized access.

How to Get Started?

The CVV-less feature seamlessly integrates with Juspay’s existing payment infrastructure, making it compatible with all online platforms. Depending on the integration type, minor might be required :

Payment Page Integration :

Juspay will remove the CVV box for eligible cards. An Over the Air (OTA) update to the latest version will be required for both Payment Page Web and Payment Page SDK.

Express Checkout Integration :

For App SDK integrations, an OTA update might be required. Support for CVV-less flow will be present for each stored card in the List Card API/SDK response. In the UI, the CVV box needs to be removed based on the List Card response, along with a hint message to the user. In the transaction API/SDK call, CVV value need not be passed and the transaction will continue to flow as before.

FAQs About CVV Less Card Transactions

1. What is CVV?
CVV is the 3 or 4 digit value, usually present at the back of the card, that is used as a form of establishing the card holder’s identity in card number based transactions

2. What is the CVV-less feature?
For token based transactions, CVV value is no longer needed by Card Networks and Issuing Banks. This feature enhances the user experience by allowing saved card payments without entering the CVV value. Other than avoiding to collect/enter the CVV value, the payment flow remains the same

3. What is Tokenization?
Tokenization is the process by which the card number is replaced with a surrogate value called Token. This token is scoped to a Merchant, Customer and Token Requestor ensuring a more secure payment experience

4. Isn’t CVV a security feature? Does this feature compromise the card holder’s security?
No; An OTP is still required to authenticate the CVV-less transaction. The card token is generated against the card using user consent, CVV and OTP from the customer, with the scope of merchant, customer and token requester. With this card token, subsequent transactions with cvv-less feature provide enhanced security without having customers enter the cvv again. This feature is secure and 100% compliant with RBI guidelines

5. Is there a limit on the transaction amount with this feature?
No, there is no limit on transaction amount enforced because of this feature. Card holders can make the payment up to the limit prescribed by existing constraints like Card Limit, Account Type, etc.

6. Does this feature work for guest checkout journeys?
No, the CVV field is made optional only for tokenized transactions. For new user checkout and repeat checkouts using the Card Number (PAN based transactions), CVV is mandatory. In case the CVV field is not included for these checkout journeys, transaction will fail

7. Do all cards support this feature?
CVV-less flow is the latest feature, and is gaining adoption. The availability of this feature is contingent on support by Issuing Banks, Card Networks and Payment Gateways. Currently, all VISA and select MASTERCARDs are supported. This feature will be extended to more Issuing banks, Card Networks and Payment Gateways in the coming days

8. Are DOTP (or Native OTP) and CVV-less both the same?
No, both are independent features and are aimed to enhance customer experience. DOTP is the enhanced authentication experience, and CVV-less will work regardless of DOTP support. Also, CVV-less feature will not impact any existing features of Juspay including Juspay Safe, Subscriptions, Offers, EMIs, etc.

9. Are VISA 1-Click and CVV-less the same?
No. VISA 1-Click is aimed to allow transactions without entering CVV value and OTP for transactions up to INR 5000 and is currently halted. CVV-less feature is simply the existing payment flow using tokenization - but without CVV. There is no limit on maximum transaction amount, and still continues to verify the identity using an Additional Factor of Authentication (Usually OTP)